Every woman LOVES to hear,

Where did you get that?"

"That is stunning on you.

This is precisely why we do what we do. At Virtu our commitment to unique, sustainable, and ethically produced fashions is paramount. We're passionate about your style, which is why we only order a limited quantity of each piece we carry – timeless pieces, lifestyle pieces, funky pieces, 

Shop with us. Embrace your originality and make your statement!

Meet Our Stylists



​Deanna Fitzmaurice, the one who started it all. Deanna has a fierce personal style and serious passion for fashion.


She devours books. You'll often find her with her nose in crime fiction or the latest Isabelle Allende novel. She has a severe chocolate addiction for which she is not going to get help, as it goes so well with Pinot Noir. Her love for travel has taken her to many destinations – the favourites so far being Australia, Turkey and Machu Picchu. 

The most exhilarating 60 seconds of her life was when she blasted down the 1500 metre Olympic Bobsled run at 122 km an hour. "It was worth the whiplash to experience 5G Force and have the fastest run of the day!"

Don't let the fancy boots fool you! Deanna spent many years knee deep in chicken poop. Here are a few less well-known facts about this fabulous fashionista:
  • She's a northern Alberta farm girl (whaaaaat?!)
  • A former high school English teacher
  • Confirmed shopaholic since the age of 14
  • Mother of two gorgeous girls
  • Nana, or "BaNana" to four beautiful grand babies

"Having a personal connection with my amazing Virtu clients and reps, and searching out funky fashions keeps me so fulfilled!"

Taylor is the face behind our social media and will promptly respond to your comments with enthusiasm. Send her a quick message. She would love to hear from you!


When Taylor started with us four years ago she was an uber shy high school student. Since then, she has busted out of her shell and become the chatty, sparkling manager we know and love.  
Taylor graced the floor as a dancer for 10 years in ballet/pointe, jazz, lyrical contemporary & modern. After she graduated from BSSD, she missed it so much that now takes adult tap and hip hop!
She recently conquered her fear of flying this year when Deanna booked a buying trip to Vancouver for the two of them. It was a white knuckle experience but she is totally “on board” now!

"I have fallen in love with our clients. It's such a pleasure to know and dress these beautiful women every day. "



Melody was raised on a farm in rural Alberta. She started work for the local Credit Union while raising her family and stayed there for 26 years. During that time her family has grown to three sons, three daughters, and four perfect grandchildren. 
Taking after a father that enjoyed gardening and carpentering; and a mother that would find one craft after another to try; her spare time is completely filled. She has recently joined forces with her daughters, and the group has taken wood working and miscellaneous crafty projects public. "If we're really lucky or find spare time, we'll renovate a room at someone’s house or R.V.  Beating down a wall and rebuilding is the best therapy anyone could ask for!"
Melody started at Virtu in December 2019, and absolutely loves her job, the circle of friends she works with, and the clients she has the pleasure of meeting!
Amor grew up in Fort McMurray where she got her first retail job with the Dylex company. Various opportunities in Edmonton and Calgary saw her climb the retail management ranks, but her career called her back to Fort Mac where she managed an independently owned boutique.  
She eventually moved back to the  Edmonton area where she was in management at the Pear Tree for nine years – you may recognize her if you shopped there! Amor is positively passionate about the fashion industry.  Her 25 years of developing one-on-one relationships and providing exceptional service shows. Many of her former and current clients come to Virtu just to see her!  
Amor enjoys spending time with her family, traveling and reading. You will no doubt see her walking in the malls and going to unique boutiques to keep on top of fashion trends!



Holly works part time at Virtu as she is in her second year of Biological Sciences at the University of Calgary. After graduation she intends to transfer south to the states to become a chiropractor. 
Holly has danced for 14 years, starting at the tender age of three. She has done ballet, jazz, lyrical, tap, novelty and Irish—ask her for a demo when you come in! One of the most remarkable things she has ever done is conduct the Toronto Welsh Male Voice Choir in Conception Bay, Newfoundland! You go girl, that's amazing!