be rare

in curated styles for 'real' bodies – XS to XXL.

Step into sustainable, ethically produced clothing that is hand picked from around the world. Multi-purpose fashion with striking details; comfortable fabrics that feel good on the body; and unique styles that make a statement.  

be beautiful

in fashion that fits your body & your personality.

We strive to provide individualized service with integrity. Each piece you choose must suit your life, your body and your budget.  But most importantly, you need to feel beautiful every time you wear it!​

Our jewellery collection is more diverse than anywhere else in the Edmonton area!

Join Our Loyalty Program!

All you have to do is sign up when you make a purchase! Each dollar you spend (pre GST) is a point. Your first purchase after you have 1000 points is $50 off! Loyalty points have no cash value.

Gift Cards

Send a Virtu Gift Card to the people you appreciate, want to thank, for a special occasion or just because they are spectacularly awesome!

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Although we do not offer online gift cards at this time, we can mail one out either to you, or to the shipping address you select. We can also have it wrapped and ready at the store for the lucky recipient. Be sure to let us know if you would like us to personalize it with a message as well!

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