final summer clearance on now!
Save 50% on summer sale fashions!
Save 40% on footwear!
virtu n. (vuhr-TOO) "the quality of being rare, beautiful, or otherwise appealing to connoisseur"
in curated styles for 'real' bodies – XS to XXL.
Step into sustainable, ethically produced clothing that is hand picked from around the world. Multi-purpose fashion with striking details; comfortable fabrics that feel good on the body; and unique styles that make a statement.
in fashion that fits your body & your personality.
We strive to provide individualized service with integrity. Each piece you choose must suit your life, your body and your budget. But most importantly, you need to feel beautiful every time you wear it!
Our jewellery collection is more diverse than anywhere else in the Edmonton area!
Join Our Loyalty Program!
Get $50 off with every 1000 points earned.
Make a purchase and sign up.
Shop for your favourite styles .
Earn points and save!
Send A Gift Card To Someone Special!
Although we do not offer online gift cards at this time, we can mail one out either to you, or to the shipping address you select. We can also have it wrapped and ready at the store for the lucky recipient. Be sure to let us know if you would like us to personalize it with a message as well!
Mon: 10 a.m. - 5 p.m.
Tue: 10 a.m. - 6 p.m.
Wed: 10 a.m. - 6 p.m.
Thu: 10 a.m. - 6 p.m.
Fri: 10 a.m. - 5 p.m.
Sat: 10 a.m. - 5 p.m.
Closed Holiday Mondays
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Get first dibs on your fashion faves!